In order for your hashtags to actually tag, you need a space between each one. If you usually don’t use hashtags, try it! We bet you will see much greater exposure. Most social media platforms have some sort of analytics for businesses to watch their progress – even things as small as video views, likes and retweets give you some indication of the success of your post. Researching and finding out how each platform responds to hashtags is a good start Monitor the effectiveness of your hashtags At the end of the day, you don’t want to overdo it, less is more! While it can be different for each platform, we recommend using three to five hashtags across socials to get the best results. Get in touch with us today to find out how we can #MakeYourMarketingEasier. Or better yet, work with a team that has their finger on the pulse when it comes to social media updates and all things hashtags. The more you know the more different trials you can do, increasing your chance of success. You can trial different hashtags on different platforms and gauge which works, and which doesn’t. Hashtagify, Agoraplus Sprout Social and Keyhole are just a few of the options out there. If you’re ever unsure about what hashtags to use, there are online tools that can help. This doubles your chance of exposure and gives users another way of finding you. If we did a piece with a business called Jan’s Florist, we could use the tags #JansFlorist and #Florist. If you post a photo on Instagram that indicates a recent collaboration with another business, you can tag that business with their username AND hashtag their name/brand. It pays to be in the know! Use hashtags as a way to tag others By putting yourself in the shoes of your ideal client/customer, you can find out what they’re interested in. Following hashtags that your target market is likely to engage with can also help. This could lead to more popular hashtags, or you may even find something you want to write about or a subject you want to interview. Hootsuite advises to “browse through posts containing a hashtag you’re already having success with.” If you’re an accountant, you may use Instagram to follow #AccountingNews, #FinanceAustralia etc. This shouldn’t just be in the captions of social media posts – it should appear everywhere the bio/about section of your social media accounts, email signatures, business cards, texts and throughout your website. These branded hashtags should be relevant to everything you do! For example, a plumbing company in Newcastle might use #Plumbing #PlumberNewcastle. Sprout Social says another reason this can be beneficial is its ability to create a conversation about a specific product or brand. We do this because we want like-minded people to find our content! This way people can find your business if they are following or looking up those particular hashtags. Whether it’s a company name or the product/service you’re selling, hashtags can help increase your reach when they’re relevant.įor example, if we post an article on our top marketing tips, we will use #TheMarketingGP, #Marketing #MarketingTips and other similar tags. We always recommend capitalisation in hashtags.įor example, consider using #FlashbackFriday rather than #flashbackfriday. Hashtag formatting is important to ensure your social media feed doesn’t look messy.
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