Knowing and understanding their marketing strategies, how they react to their customer's comments (good and bad), and how they come across in public forums and social media can give you an incredible advantage. Regardless of the type of business you’re in, the size of the company, the industry, and if you’re B2B or B2C, you have competitors. Then you run the risk of becoming a commodity, where price sensitivity can become the only difference between you and them. If all you do is copy, you’ll be just like them. While you want to know their every move, don’t simply copy what you learn. Learn from them and do something different. Gather Inspiration From The Competition: As you develop and build your competitor intel, use the ideas to spark creativity. There’s a lot you can learn, good and bad, about how to manage angry and/or disappointed customers.ĥ. Perhaps the single most frustrating aspect of 'Keep Your Enemies Closer' rested in the plots requirement that nominally intelligent characters behave ridiculously stupid at key moments. While watching for negative comments, also observe how they handle their upset customers. Keep a watchful eye on any review sites or forums where the competitor’s customers might be making comments. Here we are going to learn why their customers may leave them. Learn From Your Competitor’s Unhappy Customers: Thus far, our first three tips have focused on learning about what the competitor is doing that could be taking business away from you. Clayton says, “Study the tone that is being used with customers in their communications and responses.” This is the way to learn the “personality” of the competitor.Ĥ. Get A Feel for Your Competitor’s Online Persona: As you’re studying the websites and social media channels, you’ll learn the online persona-as in the image-they want to portray to their customers.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |