This violated GDPR principles of lawfulness, transparency, data minimisation, and storage limitation. This punitive action followed an investigation into Deliveroo’s practices, which found the company guilty of unlawfully processing the personal data of approximately 8,000 riders and multiple infringements of the EU General Data Protection Regulation (GDPR).ĭeliveroo’s primary violations included a lack of transparency about the algorithm managing the riders’ work shifts and the disproportionate collection of riders’ personal data. The Italian Data Protection Authority, Garante per la protezione dei dati personali (“Garante”), imposed a €2.5 million fine on Deliveroo Italy s.r.l. The Deliveroo case: A violation of data protection law This case serves as a stark reminder of the consequences of mishandling data and violating regulations in the gig economy. This intricate network, however, is prone to disruptions when these ‘wires’ get crossed, as exemplified by the Deliveroo case in Italy, which resulted in a €2.5 million fine. In the context of the gig economy, picture these nodes as gig workers and the wires as the algorithmic management systems directing their jobs. The move to enable oversight and accountability of platforms' algorithms comes in response to concerns about a lack of transparency and the potential for automated decisions to scale bias, discrimination and exploitation.Imagine a complex electrical circuit board with numerous wires connecting multiple nodes. Rulings on those cases are still pending.Īt the same time, EU lawmakers have proposed new laws that would require large online platforms to provide regulators with information about how their algorithmic ranking systems function - with the aim of enabling wider societal oversight of AI-fuelled giants. While ride-hailing company Ola is facing a similar challenge to its use of technological surveillance and data as a management tool to control a self-employed workforce. This includes a group of Uber drivers who filed a challenge to Uber's automated decision-making in the Netherlands last summer - making reference to pan-EU data protection law. The Bologna court ruling is also notable in light of a number of legal challenges against other gig platforms' use of algorithms to manage large "self-employed" workforces which have been filed in Europe in recent months. MP Frank Field likened its "flexible" labor model to 20th century dockyards - saying the dual labor market that Deliveroo generates works very well for some riders but very poorly for others. The court ordered Deliveroo to pay €50,000 to the applicants (plus their legal costs) and publish the ruling on its website, according to - which has obtained a statement from Matteo Sarzana, general manager of Deliveroo Italy, who told it the company notes the judge's decision but does not agree with it, as well as confirming that the shift-reservation system linked to the algorithmic ranking is no longer in use in the market.Īlthough a 2018 inquiry led by U.K. Currently Deliveroo receives thousands of requests to work as a self-employed rider each week and we have doubled the number of riders in the UK - we now work with 50,000 riders in the UK, up from 25,000 last year." Every survey shows riders overwhelmingly value flexibility above all else - more than 80% in the latest survey. "We offer self-employment because this offers the flexibility riders want. This means that there is no booking system and no obligation to accept work. Riders have complete flexibility to choose when to work, where to work, for little or as long as they want. "This judgement refers to a historic optional booking model which is not used by Deliveroo in Italy or other markets.
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